Wednesday, April 01, 2009

Does more than 50% of Middle Class & Youth Support BJP?

Social networking has continued to grow strongly in India. Orkut reigned as the most visited social networking site in December 2008 with more than 12.8 million visitors, an increase of 81 percent from the previous year. Orkut’s audience was three times the size of its nearest competitor in the category

And one can safely assume that Internet penetration is highest among Middle and upper middle class in India.

Keeping the above data points in mind, I evaluated some recent polls in a politically neutral orkut community and the the results were fairly consistent.

In most of the Polls, more than 50% of respondents voted in favor of BJP (or BJP led Alliance). Even though a sample size of approx. 250 may be very small to predict behavior of over 300 Million People, this can be considered a fairly good gauge of mood of Young (between 18-30) Indian Middle class.






Above is Demographic of Orkut

No comments: