The Rashtriya Swayamsevak Sangh (RSS) has launch a 99-day 'Save Ganga' campaign. This is first time RSS is directly getting involved in a environmental Program.
The rally will start from Gangasagar where the river merges into the sea and go all the way up to the river's source at Gangotri. One of the high points of the campaign will be when Bharatiya Janata Party (BJP) leader L.K. Advani and RSS chief K.S. Sudarshan will participate in a special yagna, or fire ritual, in Varanasi. Hindu clerics, including the four Shankaracharyas, yoga guru Swami Ramdev, Sri Sri Ravi Shankar as well as Ramjanmbhoomi Trust president Mahant Nritya Gopal Das will join what the RSS has billed as the Ganga Sanskriti Pravah Yatra.
"Pollution and commercialization has increased a threat to river Ganga. The society is also polluting Ganga in the name of development. We believe this initiative would help in creating awareness regarding cultural and water pollution," said Indresh Kumar, All India Karamkarini Member of the RSS.